A fresh offering for the RTB-driven performance advertising industry, StackAdapt targets mid-market businesses and has an easy-to-use UI. It offers practical insights based on past performance data and leverages machine learning to optimise campaigns in real time. Proprietary intent data, which monitors user behaviour over millions of content pages to create unique audience groups, improves StackAdapt’s targeting capabilities. It does not, however, have the extensive inventory depth and size of bigger DSPs such as The Trade Desk or DV360. A different platform in the RTB as well as performance marketing platform is Xandr, which was originally AppNexus and is now a part of Microsoft. It provides users with premium inventory and sophisticated programmatic features. It is useful for enterprise-level publishers and marketers looking for specialised solutions because of its low latency and technological foundation.
In order to scale campaigns, influencer top digital marketing platforms increasingly utilise AI and machine learning. This eliminates uncertainty and makes it possible for marketers to duplicate effective tactics throughout new influencers and markets.
With its one platform for email marketing, prospecting, and retargeting, AdRoll is a well-liked RTB option for small and medium-sized enterprises. Businesses without specialised media purchasing teams may conduct successful campaigns because to its ease of use and straightforward design. Campaign administration is made easier and ROI is increased using AdRoll’s tools for automation, dynamic ad generation, and cross-device tracking features. Another choice for performance marketers is SmartyAds DSP, which combines RTB with AI to create adaptive plans and offers real-time bidding across many formats. Its white-labeling DSP solution enables companies and agencies to develop programsmatic solutions under their own unique branding. In the age of heightened regulation and ad fraud, compliance with privacy and brand security measures are also essential.
The volume, resources, and particular objectives of the advertiser all influence the choice of RTB-focused best marketing platforms. While e-commerce companies could like Amazon DSP or direct-response performance, enterprises with intricate campaigns would favour The Trade Desk, DV360, or MediaMath.
